The book is currently out of stock
Shopper Marketing
How to Increase Purchase Decisions at the Point of Sale
Authors
296 pages
More about the book
Focusing on strategies to enhance conversion rates at the point of purchase, this book features insights from 35 global experts. It offers practical techniques and innovative ideas to help retailers effectively turn shoppers into buyers, addressing various aspects of consumer behavior and marketing.
Book variant
2012, hardcoverBook purchase
The book is currently out of stock.