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Focusing on strategies to enhance conversion rates at the point of purchase, this book features insights from 35 global experts. It offers practical techniques and innovative ideas to help retailers effectively turn shoppers into buyers, addressing various aspects of consumer behavior and marketing.
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Shopper Marketing, Markus Ståhlberg, Ville Maila
- Language
- Released
- 2012
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- Title
- Shopper Marketing
- Subtitle
- How to Increase Purchase Decisions at the Point of Sale
- Language
- English
- Authors
- Markus Ståhlberg, Ville Maila
- Publisher
- Kogan Page
- Publisher
- 2012
- Format
- Hardcover
- Pages
- 296
- ISBN13
- 9780749464714
- Category
- Business and Economics
- Description
- Focusing on strategies to enhance conversion rates at the point of purchase, this book features insights from 35 global experts. It offers practical techniques and innovative ideas to help retailers effectively turn shoppers into buyers, addressing various aspects of consumer behavior and marketing.