The book is currently out of stock
More about the book
Exploring the intricacies of information processing, W. James Potter delves into how individuals interpret and often misinterpret media messages in a saturated environment. The book outlines essential cognitive tasks involved in filtering and constructing meaning from various media, emphasizing the importance of schemas and higher-level thinking skills. By grounding the discussion in cognitive principles, it offers valuable insights into media literacy and the challenges of navigating contemporary information landscapes.
Book purchase
Theory of Media Literacy, W. James Potter
- Language
- Released
- 2004
- product-detail.submit-box.info.binding
- (Paperback)
We’ll notify you via email once we track it down.
Payment methods
- Title
- Theory of Media Literacy
- Subtitle
- A Cognitive Approach
- Language
- English
- Authors
- W. James Potter
- Publisher
- Sage Publications, Inc
- Released
- 2004
- Format
- Paperback
- Pages
- 320
- ISBN13
- 9780761929529
- Category
- Psychology
- Description
- Exploring the intricacies of information processing, W. James Potter delves into how individuals interpret and often misinterpret media messages in a saturated environment. The book outlines essential cognitive tasks involved in filtering and constructing meaning from various media, emphasizing the importance of schemas and higher-level thinking skills. By grounding the discussion in cognitive principles, it offers valuable insights into media literacy and the challenges of navigating contemporary information landscapes.