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Exploring the intricacies of information processing, W. James Potter delves into how individuals interpret and often misinterpret media messages in a saturated environment. The book outlines essential cognitive tasks involved in filtering and constructing meaning from various media, emphasizing the importance of schemas and higher-level thinking skills. By grounding the discussion in cognitive principles, it offers valuable insights into media literacy and the challenges of navigating contemporary information landscapes.
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Theory of Media Literacy, W. James Potter
- Language
- Released
- 2004
- product-detail.submit-box.info.binding
- (Paperback)
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