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Summary: Seizing the White Space

Review and Analysis of Johnson's Book

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Focusing on business model innovation, this summary explores how companies can identify and capitalize on new market opportunities, referred to as "white spaces." It emphasizes the importance of rethinking traditional business strategies to foster growth and renewal. Key concepts include understanding customer needs, leveraging organizational strengths, and embracing creativity to create sustainable competitive advantages. The insights provided aim to guide businesses in navigating change and driving successful innovation.

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ISBN
9782511048979

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Book variant

2016, paperback

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