Primal Scenes of Communication: Communication, Consumerism, and Social Movements

More about the book

The book explores the concept that communication media shape social relations, framing them as "technology-identity complexes." It applies this theory to analyze consumer society and the social movements that challenge it, presenting a distinct era of communication. Through this lens, it delves into the interplay between technology and identity, revealing how they influence societal dynamics and critique consumerism.