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The book explores the dramatic transformation in personal hygiene practices over the last century, highlighting how soap evolved from a luxury for the wealthy to a widely embraced symbol of purification and progress by the end of World War I. It delves into the societal changes and historical events that influenced this shift in attitudes toward cleanliness and hygiene, examining the cultural implications and the broader context of civilization's advancements.
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Stronger Than Dirt, Juliann Sivulka
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Stronger Than Dirt
- Subtitle
- A Cultural History of Advertising Personal Hygiene in America, 1875-1940
- Language
- English
- Authors
- Juliann Sivulka
- Publisher
- Rowman & Littlefield Publishers
- Released
- 2001
- Format
- Paperback
- Pages
- 369
- ISBN13
- 9781573929523
- Category
- Old adverts, Ethnography
- Description
- The book explores the dramatic transformation in personal hygiene practices over the last century, highlighting how soap evolved from a luxury for the wealthy to a widely embraced symbol of purification and progress by the end of World War I. It delves into the societal changes and historical events that influenced this shift in attitudes toward cleanliness and hygiene, examining the cultural implications and the broader context of civilization's advancements.