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The book delves into the evolving landscape of sports fandom in the digital age, highlighting how social media platforms like Twitter have transformed fan engagement and participation. David M. Sutera analyzes the impact of technology on the relationship between fans and athletes, illustrating how athletes utilize these platforms to grow their fan base and enhance their celebrity status. By exploring various sports and social media channels, the work offers insights into the ongoing changes in America's sports culture driven by digital interaction.
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Sports Fans 2.0, David M. Sutera
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
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