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Sales Out of Service: A Humanistic Approach to Sales and Customer Service Volume 1
Authors
248 pages
More about the book
The book critiques the outdated sales model that prioritizes manipulation over genuine service, leading to widespread distrust in sales and consumer interactions. It advocates for a transformative approach called "Sales out of Service," which emphasizes honesty, integrity, and relationship-building. Drawing from Norman Cohn's successful experience in growing a $40 million business, the book serves as a practical guide for achieving success in sales without requiring specific educational or personality traits. It promotes hard work and commitment as essential for success in any competitive industry.
Book variant
2017, hardcover
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