Friction is Fiction

Exploring the evolving landscape of content, media, and business, Gerd Leonhard argues that traditional methods of profit generation are being upended by the Internet. "Friction is Fiction" compiles his most impactful essays and blog posts, emphasizing the need to build trust and convert attention into revenue rather than exploiting friction points in transactions. This collection highlights the shift from controlling consumers to fostering genuine engagement in a rapidly changing digital environment.