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Focusing on complaint management, this thesis explores common scenarios and proposes actionable solutions for management decisions. It employs a dynamic approach, utilizing patterns from System Dynamics to analyze and address issues effectively. The work aims to enhance understanding of complaint management processes within the realms of offline and online marketing, providing valuable insights for businesses seeking to improve their customer service strategies.
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Analysis and Application of Dynamic Patterns within the Context of Complaint Management, Martina Müller
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- Released
- 2011
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- (Paperback)
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