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Understanding consumer behavior is crucial for companies aiming to develop successful products and services. This seminar paper emphasizes the importance of identifying potential customers and competitors. It highlights the role of marketing researchers in providing insights into customer attitudes and purchasing habits, as outlined by Kotler and Keller. The paper serves as a guide for businesses to navigate market research effectively, ensuring informed decision-making in product development and marketing strategies.
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The Internet as a Device for Market Research, Christopher Schroeder
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- Released
- 2010
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- (Paperback)
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