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The book offers insights into navigating the competitive landscape of the App Store, where over 300,000 apps vie for attention. It emphasizes the importance of strategic planning and organization in achieving consumer awareness and sustaining sales for iOS apps. Updated for iOS 4, it combines marketing and business strategies with design and development processes, equipping developers with the tools needed to enhance their app's chances of success in a crowded market.
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The Business of iPhone and iPad App Development, Dave Wooldridge, Michael Schneider
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Business of iPhone and iPad App Development
- Subtitle
- Making and Marketing Apps that Succeed
- Language
- English
- Authors
- Dave Wooldridge, Michael Schneider
- Publisher
- Apress
- Released
- 2011
- Format
- Paperback
- Pages
- 476
- ISBN13
- 9781430233008
- Category
- Computers, IT, Programming
- Description
- The book offers insights into navigating the competitive landscape of the App Store, where over 300,000 apps vie for attention. It emphasizes the importance of strategic planning and organization in achieving consumer awareness and sustaining sales for iOS apps. Updated for iOS 4, it combines marketing and business strategies with design and development processes, equipping developers with the tools needed to enhance their app's chances of success in a crowded market.