Marketing Mix Plan. A Repositioning Strategy for "Cheezels" on the Australian Snack Market

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The marketing plan focuses on Cheezels, analyzing Snack Brands Australia and its competitors within the snack food market. It highlights emerging consumer trends, potential threats, and opportunities for growth. The primary goal is to enhance brand awareness and capture a 0.5% increase in market share over the next year, alongside boosting sales volume. The plan emphasizes strategic marketing mix execution to achieve these objectives, reflecting a thorough understanding of the current market landscape.