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Needs Analysis Based Curriculum Design for Business English Students
A Case Study of Shandong Jiaotong University
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Focusing on the evaluation of a provincial university's Business English curriculum, this research employs needs analysis theory to assess the requirements of undergraduates, graduates, employers, and teachers. Utilizing both quantitative and qualitative methods, it includes a four-year longitudinal study comparing English proficiency improvements between Business English students and traditional majors, measured by TEM-4 and TEM-8. While based on a single case study, the findings offer valuable insights for enhancing Business English curriculum design at similar academic institutions.
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Needs Analysis Based Curriculum Design for Business English Students, Juan Li
- Language
- Released
- 2019
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- Title
- Needs Analysis Based Curriculum Design for Business English Students
- Subtitle
- A Case Study of Shandong Jiaotong University
- Language
- English
- Authors
- Juan Li
- Publisher
- LAP LAMBERT Academic Publishing
- Released
- 2019
- Format
- Paperback
- Pages
- 116
- ISBN13
- 9786139923885
- Category
- Pedagogy
- Description
- Focusing on the evaluation of a provincial university's Business English curriculum, this research employs needs analysis theory to assess the requirements of undergraduates, graduates, employers, and teachers. Utilizing both quantitative and qualitative methods, it includes a four-year longitudinal study comparing English proficiency improvements between Business English students and traditional majors, measured by TEM-4 and TEM-8. While based on a single case study, the findings offer valuable insights for enhancing Business English curriculum design at similar academic institutions.