Product Development Decision-Making in the US and Japan

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The study explores a Japanese-Western multinational organization's product development decision-making challenges in consumer electronics. It highlights phenomena like project halts, reversals, and significant directional shifts. Key factors influencing this instability include information management, cultural differences, and the decision-making process. The findings suggest that the Japanese culture's consensus-building approach is a primary factor affecting these decision-making dynamics, offering insights into the complexities faced by multinational teams in product development.