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Focusing on knowledge management, this book provides a comprehensive introduction to the field, integrating descriptive models with data mining analysis. It explores essential topics such as data visualization using R and Rattle, market basket analysis, smarketing RFM models, and association rules with the APriori algorithm. Additionally, it covers cluster analysis and link analysis, incorporating various open-source software tools. Each chapter builds on the previous one, culminating in a thorough understanding of both foundational concepts and advanced predictive models.
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Descriptive Data Mining, David L. Olson
- Language
- Released
- 2018
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- Title
- Descriptive Data Mining
- Language
- English
- Authors
- David L. Olson
- Publisher
- Springer Nature Singapore
- Publisher
- 2018
- Format
- Paperback
- Pages
- 116
- ISBN13
- 9789811098475
- Category
- Business and Economics
- Description
- Focusing on knowledge management, this book provides a comprehensive introduction to the field, integrating descriptive models with data mining analysis. It explores essential topics such as data visualization using R and Rattle, market basket analysis, smarketing RFM models, and association rules with the APriori algorithm. Additionally, it covers cluster analysis and link analysis, incorporating various open-source software tools. Each chapter builds on the previous one, culminating in a thorough understanding of both foundational concepts and advanced predictive models.