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Essential marketing principles are explored to guide readers in crafting effective strategies for high-tech products. The book caters to both novice and experienced marketing professionals, emphasizing critical factors that influence the success or failure of innovative products in the competitive tech landscape.
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Successful Marketing Strategy for High-Tech Firms, Eric Viardot
- Language
- Released
- 1998
- product-detail.submit-box.info.binding
- (Hardcover)
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