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Exploring the evolution of marketing and public relations, this summary highlights strategies for leveraging digital platforms like blogs, podcasts, and social media to engage consumers directly. It emphasizes the shift from traditional marketing methods to innovative approaches that prioritize authentic connections with buyers. The guide offers actionable insights on creating compelling content that resonates with target audiences, ultimately transforming how businesses communicate and market their products in the digital age.
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Summary: The New Rules of Marketing & PR, Businessnews Publishing
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: The New Rules of Marketing & PR
- Subtitle
- Review and Analysis of Meerman Scott's Book
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Business Book Summaries
- Released
- 2016
- Format
- Paperback
- ISBN13
- 9782511046272
- Category
- Business and Economics
- Description
- Exploring the evolution of marketing and public relations, this summary highlights strategies for leveraging digital platforms like blogs, podcasts, and social media to engage consumers directly. It emphasizes the shift from traditional marketing methods to innovative approaches that prioritize authentic connections with buyers. The guide offers actionable insights on creating compelling content that resonates with target audiences, ultimately transforming how businesses communicate and market their products in the digital age.