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Focusing on the concept of "conversational capital," this book explores how businesses can create products and experiences that inspire genuine conversations among consumers. It emphasizes the importance of emotional engagement and storytelling in marketing strategies. The authors provide insights and practical strategies for fostering connections and building brand loyalty through memorable interactions, ultimately transforming customer experiences into word-of-mouth opportunities.
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Summary: Conversational Capital, Businessnews Publishing
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: Conversational Capital
- Subtitle
- Review and Analysis of Cesvet, Babinsky and Alper's Book
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Business Book Summaries
- Released
- 2016
- Format
- Paperback
- ISBN13
- 9782512003540
- Category
- Business and Economics
- Description
- Focusing on the concept of "conversational capital," this book explores how businesses can create products and experiences that inspire genuine conversations among consumers. It emphasizes the importance of emotional engagement and storytelling in marketing strategies. The authors provide insights and practical strategies for fostering connections and building brand loyalty through memorable interactions, ultimately transforming customer experiences into word-of-mouth opportunities.