Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things Volume 1

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The book explores the transformative impact of data and the Internet of Things on business models, introducing the concept of Digital Context. It emphasizes the need for strategies rooted in consumer behavior to enhance brand experiences and customer journeys. Through seven lessons, it discusses how IoT-enabled products exceed their traditional functions, the evolution of channels into smart queues, and the importance of data sharing. It advocates for a focus on positive consumer engagement rather than loyalty, culminating in a case study that integrates these lessons into actionable business strategies.