Corporate Social Responsibility. A Comparative Study of Ryannair and EasyJet

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Focusing on corporate social responsibility and crisis communication, the author examines their significant influence on brand reputation. Analyzing these interconnected topics reveals how effective communication strategies during crises can enhance a company's ethical image and overall standing in the market. This research paper, graded A, contributes to the understanding of the vital role that ethical practices play in business economics, particularly within the context of international communication.