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Focusing on the design process, this handbook connects aspiring designers with industry mentors who share their insights and experiences. Featuring contributions from notable designers, it covers essential stages of logo creation, including research, idea development, and effective delivery. Readers will learn techniques for brainstorming, recognizing key elements of successful logos, and crafting compelling brand narratives. Ideal for students and self-taught designers, it emphasizes continuous learning and the importance of keeping designs dynamic post-delivery.
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LOGO Creed: The Mystery, Magic, and Method Behind Designing Great Logos: Volume 1, Bill Gardner
- Language
- Released
- 2017
- product-detail.submit-box.info.binding
- (Paperback)
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