Social Influence and Sustainable Consumption

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Exploring the intersection of social influence and sustainable consumer behavior, this volume delves into how social networks and media shape purchasing decisions. It identifies key consumer motivations and examines strategies for promoting eco-friendly practices, such as choosing green products and recycling. The book is enriched with real-world examples, critical thinking prompts, and actionable strategies to influence sustainable consumption, making it a valuable resource for understanding the dynamics of environmentally responsible buying.