The book is currently out of stock
More about the book
The 12th Edition emphasizes the integration of technology in marketing strategies, showcasing how companies leverage it for success. It features in-depth examples and case studies, with a significant focus on global marketing introduced early in the text. The authors prioritize themes such as customer relationships and entrepreneurship, ensuring relevance in today's market. This edition boasts a fresh design, enhanced supplementary materials, and includes an interactive web page alongside a special package for online access, making it a comprehensive resource for students.
Book purchase
Marketing W/Powerweb, Michael J. Etzel, Bruce J. Walker, William J. Stanton
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Paperback)
We’ll notify you via email once we track it down.
Payment methods
- Title
- Marketing W/Powerweb
- Language
- English
- Publisher
- McGraw Hill LLC
- Released
- 2000
- Format
- Paperback
- Pages
- 674
- ISBN13
- 9780072430349
- Category
- Old adverts, Business and Economics
- Description
- The 12th Edition emphasizes the integration of technology in marketing strategies, showcasing how companies leverage it for success. It features in-depth examples and case studies, with a significant focus on global marketing introduced early in the text. The authors prioritize themes such as customer relationships and entrepreneurship, ensuring relevance in today's market. This edition boasts a fresh design, enhanced supplementary materials, and includes an interactive web page alongside a special package for online access, making it a comprehensive resource for students.