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Impact of location-based services on consumers buying behaviour, illustrated by the German market
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The thesis explores the evolution of consumer decision-making influenced by the shift from seller-dominated to customer-oriented marketing since the 1960s. It highlights how advancements in technology, including color television and the internet, have expanded consumer choices and complicated decision-making processes. The rise of mobile devices, particularly smartphones, has further transformed accessibility to information, making mobile-location based marketing increasingly relevant for both consumers and organizations. This analysis emphasizes the importance of understanding consumer behavior in today's marketing landscape.
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Impact of location-based services on consumers buying behaviour, illustrated by the German market, Daniel Meyer
- Language
- Released
- 2016
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- Title
- Impact of location-based services on consumers buying behaviour, illustrated by the German market
- Language
- English
- Authors
- Daniel Meyer
- Publisher
- GRIN Verlag
- Publisher
- 2016
- Format
- Paperback
- Pages
- 164
- ISBN13
- 9783656962274
- Category
- Business and Economics
- Description
- The thesis explores the evolution of consumer decision-making influenced by the shift from seller-dominated to customer-oriented marketing since the 1960s. It highlights how advancements in technology, including color television and the internet, have expanded consumer choices and complicated decision-making processes. The rise of mobile devices, particularly smartphones, has further transformed accessibility to information, making mobile-location based marketing increasingly relevant for both consumers and organizations. This analysis emphasizes the importance of understanding consumer behavior in today's marketing landscape.