Coercion

More about the book

The book offers a sharp critique of the manipulation tactics used in marketing and advertising that foster rampant consumerism. Douglas Rushkoff analyzes how these techniques undermine our ability to make rational choices, exploring the current media landscape and the dynamics of consumer behavior in America. He emphasizes the importance of recognizing when we are being treated as mere consumers rather than as individuals, providing insights into the psychological effects of modern marketing practices.