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The Experience Effect for Small Business

Big Brand Results with Small Business Resources

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198 pages

More about the book

The book delves into the importance of the shopping experience in fostering brand satisfaction and customer loyalty. It highlights how various elements—such as marketing messages, subliminal cues, sales techniques, and personal interactions—contribute to a cohesive buying process. Jim Joseph, a brand strategist, introduces the concept of the "experience effect," emphasizing that when these components align effectively, they create a loyal customer base.

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ISBN
9781600052064
Publisher
Happy About

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Book variant

2012, hardcover

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