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Summary: Guerrilla Marketing on the Internet

Review and Analysis of Levinson and Rubin's Book

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Focusing on innovative strategies for online marketing, this guide offers practical insights into leveraging the internet for business success. It emphasizes cost-effective techniques that enable entrepreneurs to maximize their reach and profitability without substantial investment. The authors provide actionable tips and real-world examples, making it an essential resource for anyone looking to enhance their online presence and drive sales through guerrilla marketing tactics.

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ISBN
9782511047224

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Book variant

2016, paperback

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