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Focusing on the mathematical foundations of marketing and management, this book presents concepts in an accessible manner for students at any level. It covers essential non-mathematical topics like price sensitivity, product distribution, and sales estimates, equipping readers with the necessary tools to grasp the fundamentals of these areas effectively.
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Survival Math for Marketers, Peter C. Weiglin
- Language
- Released
- 2002
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- (Paperback)
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