The book is currently out of stock
More about the book
Exploring the evolution of television sponsorship, this book delves into the semi-mythical status of sponsors and their profound impact on media and culture. It examines how sponsors shape content, influence public perception, and navigate the complexities of advertising in a digital age. Through engaging anecdotes and insightful analysis, the narrative reveals the behind-the-scenes dynamics of sponsorship, highlighting its significance in the entertainment industry and its broader implications on society.
Book purchase
The Sponsor, Erik Barnouw
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Paperback)
We’ll notify you via email once we track it down.
Payment methods
- Title
- The Sponsor
- Subtitle
- Notes on Modern Potentates
- Language
- English
- Authors
- Erik Barnouw
- Publisher
- Taylor & Francis Ltd (Sales)
- Released
- 2003
- Format
- Paperback
- Pages
- 220
- ISBN13
- 9780765805478
- Category
- Business and Economics
- Description
- Exploring the evolution of television sponsorship, this book delves into the semi-mythical status of sponsors and their profound impact on media and culture. It examines how sponsors shape content, influence public perception, and navigate the complexities of advertising in a digital age. Through engaging anecdotes and insightful analysis, the narrative reveals the behind-the-scenes dynamics of sponsorship, highlighting its significance in the entertainment industry and its broader implications on society.