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Focusing on strategies for thriving in the digital marketplace, the book outlines seven key imperatives that businesses must adopt to outsmart competitors in the internet economy. It emphasizes the importance of understanding consumer behavior, leveraging technology, and creating innovative marketing approaches. The authors provide actionable insights and real-world examples, making it essential for marketers and business leaders looking to navigate the complexities of the online landscape effectively.
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Summary: Max-e-Marketing in the Net Future, Businessnews Publishing
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: Max-e-Marketing in the Net Future
- Subtitle
- Review and Analysis of Rapp and Martin's Book
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Business Book Summaries
- Released
- 2016
- Format
- Paperback
- ISBN13
- 9782511044438
- Category
- Business and Economics
- Description
- Focusing on strategies for thriving in the digital marketplace, the book outlines seven key imperatives that businesses must adopt to outsmart competitors in the internet economy. It emphasizes the importance of understanding consumer behavior, leveraging technology, and creating innovative marketing approaches. The authors provide actionable insights and real-world examples, making it essential for marketers and business leaders looking to navigate the complexities of the online landscape effectively.