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Summary: One Billion Customers

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Exploring the complexities of the Chinese market, this summary distills key lessons from James McGregor's experiences in business within China. It highlights strategies for navigating cultural differences, understanding consumer behavior, and overcoming regulatory challenges. McGregor shares insights on building successful partnerships and adapting to the fast-paced changes in the Chinese economy, making it a valuable resource for anyone looking to enter or expand in this vast market.

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Summary: One Billion Customers, Businessnews Publishing

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Released
2016
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(Paperback)
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