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The book is highly regarded within the academic marketing community, recognized for its significant contributions to the field. It offers in-depth insights and analysis, making it an essential resource for scholars and practitioners alike. The work stands out for its rigorous approach and comprehensive exploration of marketing principles, serving as a vital reference for understanding contemporary marketing strategies and theories.
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Marketing - The Retro Revolution, Stephen Brown
- Language
- Released
- 2001
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- (Paperback)
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