The book is currently out of stock
Parameters
Categories
More about the book
Focusing on a significant strategic shift for British Airways, the paper proposes the acquisition of low-cost carrier EasyJet. It outlines a comprehensive implementation plan and a strategic management framework to support this major change. The analysis is rooted in business economics and corporate governance principles, demonstrating a clear understanding of the complexities involved in corporate strategy and operations. This academic work, graded 2.0 at Anglia Ruskin University, reflects a thorough exploration of the potential impacts and logistics of such a merger.
Book purchase
Acquisition of EasyJet plc. by British Airways plc., Sebastian Meyer
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
We’ll notify you via email once we track it down.
Payment methods
- Title
- Acquisition of EasyJet plc. by British Airways plc.
- Language
- English
- Authors
- Sebastian Meyer
- Publisher
- GRIN Verlag
- Released
- 2007
- Format
- Paperback
- ISBN13
- 9783638728690
- Category
- Business and Economics
- Description
- Focusing on a significant strategic shift for British Airways, the paper proposes the acquisition of low-cost carrier EasyJet. It outlines a comprehensive implementation plan and a strategic management framework to support this major change. The analysis is rooted in business economics and corporate governance principles, demonstrating a clear understanding of the complexities involved in corporate strategy and operations. This academic work, graded 2.0 at Anglia Ruskin University, reflects a thorough exploration of the potential impacts and logistics of such a merger.