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The paper explores the impact of globalization on national television markets, highlighting how these markets are increasingly interconnected. It examines various strategies employed by companies in this evolving landscape and assesses their varying degrees of success. Additionally, the work critiques the dominance of Western culture and consumerism within the global television context, shedding light on the cultural implications of this trend.
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Strategies of adaptation and commercialisation from global entertainment tv-formats on the basis of the endemol company, Mario Ziemkendorf
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- Released
- 2008
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- (Paperback)
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