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Exploring the evolving landscape of consumer behavior, this work delves into the motivations and mindsets of today's shoppers. It highlights how modern consumers prioritize experiences over products and the importance of emotional connections in purchasing decisions. The book provides insights into market trends and strategies for businesses to adapt to these changes, emphasizing the need for innovation and understanding in order to capture the attention of the new consumer.
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Summary: Treasure Hunt, Businessnews Publishing
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: Treasure Hunt
- Subtitle
- Review and Analysis of Silverstein's Book
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Business Book Summaries
- Released
- 2016
- Format
- Paperback
- ISBN13
- 9782511049075
- Category
- Business and Economics
- Description
- Exploring the evolving landscape of consumer behavior, this work delves into the motivations and mindsets of today's shoppers. It highlights how modern consumers prioritize experiences over products and the importance of emotional connections in purchasing decisions. The book provides insights into market trends and strategies for businesses to adapt to these changes, emphasizing the need for innovation and understanding in order to capture the attention of the new consumer.