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Producing Mass Entertainment

The Serial Life of the Yellow Kid

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  • 264 pages
  • 10 hours of reading

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The emergence of mass culture in nineteenth-century America was significantly shaped by the Yellow Kid, a pioneering comic character featured in Sunday supplements. While comics predated this era, the rise of full-color illustrations in major city papers and the introduction of weekly extra sections transformed them into a staple of American consumerism. The Yellow Kid's popularity marked a pivotal moment in the evolution of comics, highlighting their role in shaping public entertainment and culture during this transformative period.

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Producing Mass Entertainment, Christina Meyer

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2019
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(Hardcover)
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