The book is currently out of stock
More about the book
Dr. Frank I. Luntz draws on a decade of extensive research, including interviews with 25,000 people and a million telephone polls, to reveal the shifting priorities and desires of Americans amid recent upheavals. He identifies five core wants that shape daily lives, jobs, and family expectations. By dissecting preconceived notions, Luntz provides a candid analysis of the American psyche, demonstrating how understanding these needs is crucial for business success. His insights challenge assumptions and offer a roadmap for thriving in today's market.
Book purchase
What Americans Really Want... Really, Frank I. Luntz
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Hardcover with dust jacket)
We’ll notify you via email once we track it down.
Payment methods
- Title
- What Americans Really Want... Really
- Subtitle
- The Truth about Our Hopes, Dreams, and Fears
- Language
- English
- Authors
- Frank I. Luntz
- Publisher
- HYPERION - ACQUIRED ASSETS
- Released
- 2009
- Format
- Hardcover with dust jacket
- Pages
- 338
- ISBN13
- 9781401322816
- Category
- Business and Economics
- Description
- Dr. Frank I. Luntz draws on a decade of extensive research, including interviews with 25,000 people and a million telephone polls, to reveal the shifting priorities and desires of Americans amid recent upheavals. He identifies five core wants that shape daily lives, jobs, and family expectations. By dissecting preconceived notions, Luntz provides a candid analysis of the American psyche, demonstrating how understanding these needs is crucial for business success. His insights challenge assumptions and offer a roadmap for thriving in today's market.