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Parameters
- Pages
- 280 pages
- Reading time
- 10 hours
More about the book
Focusing on the marketing decisions of managers in African economies, this book compiles fifteen insightful case studies from scholars and executives deeply familiar with local business practices. It offers a comprehensive understanding of the unique factors influencing marketing strategies in Africa, making it a valuable resource for undergraduate and graduate students studying marketing, international strategy, and international business.
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Marketing Management and Strategy, George Tesar
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Marketing Management and Strategy
- Subtitle
- An African Casebook
- Language
- English
- Authors
- George Tesar
- Publisher
- Taylor & Francis Ltd (Sales)
- Released
- 2013
- Format
- Hardcover
- Pages
- 280
- ISBN13
- 9780415783330
- Description
- Focusing on the marketing decisions of managers in African economies, this book compiles fifteen insightful case studies from scholars and executives deeply familiar with local business practices. It offers a comprehensive understanding of the unique factors influencing marketing strategies in Africa, making it a valuable resource for undergraduate and graduate students studying marketing, international strategy, and international business.