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Focusing on the operational strategies of manufacturing and service firms, this research paper compares Toyota and Ryanair to highlight their competitive factors and long-term sustainability. It delves into key components of their successful operations, including process design, human resource management, and innovation. The analysis emphasizes how both companies thrive in a competitive environment, culminating in a summary of essential insights and implications. An appendix offers a detailed strategic analysis of Ryanair's low-cost approach for further clarity.
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Case study and comparative strategic analysis of Toyota and Ryanair, Christoph Müller
- Language
- Released
- 2011
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- (Paperback)
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