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Focusing on the intersection of offline and online marketing, this seminar paper presents an in-depth analysis of marketing strategies within a business context. It explores how traditional marketing methods can complement digital approaches to enhance overall effectiveness. The paper is grounded in academic research and practical applications, making it a valuable resource for students and professionals in the field of marketing. It received a high grade, reflecting its thorough examination of current trends and methodologies in marketing practices.
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Market Entry Strategies for Saturated Markets, Johann Gross
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- Released
- 2013
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- (Paperback)
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