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The essay explores the profound impact of globalization on world capitalism and the emergence of a unified global economy. It discusses the pervasive influence of North American transnational corporations, which have spread their brands and cultural outputs worldwide. The concept of "McDonaldization," introduced by George Ritzer, highlights how the rationalization of everyday life mirrors fast food principles, reshaping individual identities and societal interactions. This transformation signifies a shift from national frameworks to a global marketplace, reflecting the growing interconnectedness of economies.
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Examination of the cultural effects of globalisation, Florian Mayer
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- Released
- 2007
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- (Paperback)
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