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Boomer Marketing
Selling to a Recession Resistant Market
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More about the book
Focusing on the impact of the global recession, this book emphasizes the necessity for firms to adapt their marketing strategies to target baby boomers, the wealthiest and fastest-growing consumer demographic. Chaston provides insights into how businesses can effectively engage this age group, highlighting their significant purchasing power and the importance of understanding their unique needs in a changing economic landscape.
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Boomer Marketing, Ian Chaston
- Language
- Released
- 2009
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- Title
- Boomer Marketing
- Subtitle
- Selling to a Recession Resistant Market
- Language
- English
- Authors
- Ian Chaston
- Publisher
- Taylor & Francis
- Released
- 2009
- Format
- Paperback
- Pages
- 278
- ISBN13
- 9780415489638
- Category
- Social sciences, Business and Economics
- Description
- Focusing on the impact of the global recession, this book emphasizes the necessity for firms to adapt their marketing strategies to target baby boomers, the wealthiest and fastest-growing consumer demographic. Chaston provides insights into how businesses can effectively engage this age group, highlighting their significant purchasing power and the importance of understanding their unique needs in a changing economic landscape.