We're not better - just different

More about the book

Focusing on the cultural challenges in German-American business cooperation, this book emphasizes the importance of intercultural competence alongside commercial knowledge. It highlights how understanding cultural differences is crucial for employees interacting with diverse backgrounds. By analyzing and interpreting the main features of these cultures, the text aims to sensitize readers to potential problems and difficulties that may arise in cross-cultural interactions, ultimately fostering more effective collaboration in a globalized business environment.