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Focusing on the concept of "Youtility," this book emphasizes the importance of providing genuine help to customers rather than relying on traditional hype in marketing. It advocates for a shift in strategy where businesses offer valuable, useful content that meets the needs of their audience, fostering trust and loyalty. Jay Baer illustrates how companies can become indispensable by prioritizing customer assistance, ultimately leading to stronger relationships and enhanced brand reputation.
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Summary: Youtility, Businessnews Publishing
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: Youtility
- Subtitle
- Review and Analysis of Baer's Book
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Business Book Summaries
- Released
- 2016
- Format
- Paperback
- ISBN13
- 9782511047064
- Category
- Business and Economics
- Description
- Focusing on the concept of "Youtility," this book emphasizes the importance of providing genuine help to customers rather than relying on traditional hype in marketing. It advocates for a shift in strategy where businesses offer valuable, useful content that meets the needs of their audience, fostering trust and loyalty. Jay Baer illustrates how companies can become indispensable by prioritizing customer assistance, ultimately leading to stronger relationships and enhanced brand reputation.