A Practical Guide to Entrepreneurship

More about the book

Focusing on practical guidance, this book offers a comprehensive exploration of entrepreneurship through well-researched content, case studies, and exercises. It's designed as a textbook for undergraduates, postgraduates, and MBA students, providing a contemporary overview and solid learning experience. Additionally, it serves as a valuable resource for aspiring entrepreneurs, featuring sections on idea generation, academic models, and new developments, along with supplementary online materials for enhanced learning.