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The paper explores the impact of a unique selling proposition (USP) on business success, providing an in-depth analysis of the USP concept. It includes theoretical examples to illustrate how a well-defined USP can differentiate a company in the market and drive its success. By examining the relationship between USP and market performance, the assignment aims to highlight the importance of a compelling USP in business strategy.
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The Effect of Unique Selling Propositions on a Company's Success. TheExamples of "Starbucks" and "Amazon", Elisabeth Schulz
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- Released
- 2021
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- (Paperback)
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