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Focusing on the creation of impactful social marketing campaigns, this guide offers a comprehensive 10-step strategic marketing plan. It provides practical insights and methodologies for designing and executing campaigns that resonate with audiences, ensuring memorable engagement and effective results.
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Social Marketing - International Student Edition, Nancy R. Lee, Philip Kotler
- Language
- Released
- 2019
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Social Marketing - International Student Edition
- Subtitle
- Behavior Change for Social Good
- Language
- English
- Authors
- Nancy R. Lee, Philip Kotler
- Publisher
- SAGE Publications Inc
- Released
- 2019
- Format
- Paperback
- Pages
- 634
- ISBN13
- 9781544371863
- Category
- Business and Economics
- Description
- Focusing on the creation of impactful social marketing campaigns, this guide offers a comprehensive 10-step strategic marketing plan. It provides practical insights and methodologies for designing and executing campaigns that resonate with audiences, ensuring memorable engagement and effective results.