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Competir Contra La Suerte (Competing Against Luck - Spanish Editi: The Story of Innovation and Customer Choice
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The book delves into the strategies that companies can employ to ensure growth and develop products that meet customer demand. Clayton Christensen, a Harvard Business School professor, expands on his groundbreaking theory of disruptive innovation, presenting fresh insights that go beyond his previous work. This exploration challenges conventional wisdom and provides a framework for understanding how innovation can be systematically harnessed for success in business.
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Competir Contra La Suerte (Competing Against Luck - Spanish Editi: The Story of Innovation and Customer Choice, Clayton M. Christensen
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Competir Contra La Suerte (Competing Against Luck - Spanish Editi: The Story of Innovation and Customer Choice
- Language
- English
- Authors
- Clayton M. Christensen
- Publisher
- HARPERCOLLINS
- Released
- 2020
- Format
- Paperback
- Pages
- 320
- ISBN13
- 9786075620411
- Category
- Business and Economics
- Description
- The book delves into the strategies that companies can employ to ensure growth and develop products that meet customer demand. Clayton Christensen, a Harvard Business School professor, expands on his groundbreaking theory of disruptive innovation, presenting fresh insights that go beyond his previous work. This exploration challenges conventional wisdom and provides a framework for understanding how innovation can be systematically harnessed for success in business.