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Analysis and Comparison of Chinese and German Business Culture with Special Focus on Effective Leadership in China

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The paper explores the historical economic relations between China and Germany, highlighting a significant increase in trade over the past two decades. It emphasizes the appeal of high growth opportunities and untapped market niches in China for German companies. However, the entry into the Chinese market is fraught with challenges stemming from cultural differences and varying business practices, which pose difficulties for business leaders and their teams.

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ISBN
9783668369757
Publisher
GRIN Verlag

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Book variant

2016, paperback

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