Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures

The book reveals how a select group of companies successfully transform their innovation processes into structured, effective strategies for growth and profit. By examining 23 leading companies, the author provides insights into their innovative practices and offers a practical guide for readers to develop their own Innovation Blueprint. This step-by-step approach aims to help organizations attract new customers, increase revenue, and maintain competitive advantage in a dynamic market.